Storytelling brand - basic level

Most business presentations focus on the content and delivery of keynotes. Focusing on this is compelling, sadly sometimes these details are complex and make speeches written on brochures, on websites, not to mention podium speeches, business-focused and sometimes too academic, unnerving.

Those who read or listen want something fun, engaging, while integrating content, texts based on the principles of storytelling, the most requested skill in the business world today.

Where do the most compelling strategic presentations typical of great speakers come from?

The push for both effective storytelling and brevity strikes many as a significant challenge.

How can you tell the story of who a company is, why he does what he does and why he is better than the competition? How do you tell the story behind the idea without being trivial?

We are all "storytellers". We don't call ourselves that, but that's what we do every day. Although we have been sharing stories for thousands of years, the skills we needed to be successful in the industrial age were very different from those required today. The ability to sell our ideas in the form of stories is more important than ever. Ideas are the currency of the twenty-first century. In the information age, in the knowledge economy, you must be as valuable as your ideas. History is the means through which we transfer these ideas and your ability to package them with emotions, context and relevance is the only skill that will make you more valuable in the time to come.

Storytelling is the art of framing an idea as a narrative to inform, enlighten and inspire.

This short course presents the strategies of some of the greatest brand storytellers of our time and will analyze their strategies, to understand, beyond their business idea, the potential derived from their ability to tell a transformative story. The ideas that take hold are shrouded in history.

The art of storytelling to inspire, motivate and ultimately persuade others to take the desired course of action is learned with technique and most of the great storytellers have struggled in their lives and transformed their adversities. in victories. Struggle is a part of nature, which is why we find stories of adversity almost impossible to ignore. Inspiring leaders often speak in the story of adversity to create an emotional bond with their audience. Embrace your story because it is the stuff from which legends are made and legacies are left.

Storytelling is not something we do. Storytelling is who we are.