Architect in historical heritage restoration with specialization in bioarchitecture - Master Trainer of Neuro Linguistic Programming (NLP) with specialization in negotiation contractual and neuromarketing for business development - Journalist and Writer - Ghostwriter - Trainer professional for individuals and companies - Master in Fundraising for non-profit organizations.

For many years I have worked for the growth and development of Italian companies abroad, covering connection roles thanks to the relationships acquired over the years.

I follow companies in their international growth and managers who want to acquire skills of negotiationwithout incurring errors in behavior and language.

I write company presentations and public figures as a Ghostwriter.

Member Since - October 2022

Country - Italy

Speaks - English, Italian


Tourist neuromarketing strategies - basic course

Delivery in 1 day   4 revisions included
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Every company that deals with tourism, be it a small hotel, a b & b, a farmhouse and a private landlord or holiday home, must recognize that tourism has changed in recent years. We have gone from an offer from catalogs and travel agencies to online proposals, even directly. But what is today's traveler looking for? EMOTIONS! He wants to bring with him not only photographic and product memories, but something that is imprinted inside and remains there forever.

Neuromarketing is a new branch of promotion that many companies use and do not know how to recognize, it links the inner needs to the emotions that can be aroused by the product. This course helps you to create EXPERIENCES or IMPROVE YOUR OFFER with neuromarketing strategies, through a simple, guided path that will provide immediate results. A technique that has helped many tourism operators, making their offers more attractive, but above all by binding customers to return.

The course of the course consists of a basic part of analysis, where you learn the techniques to analyze your offer, through lessons that explain with examples the various sections examined such as the location, the advantages to be exploited, the difficulties to be overcome, as well as forms to fill in for each segment. At the end we move on to the drafting part of the neuromarketing project, where the cards are examined individually and the path to be tackled is identified.

The course consists of 4 phases for the basic part, where the modules will be sent and when each card is returned the next module will be sent - 4 half-hour online lessons for the second phase - An individual summary card will be sent with analysis of the segment and operational tips.

€80.00
€72.00 -10% with more orders
Made in:
Montalcino, Toscana, Italy



Advanced course in personalized tourism neuromarketing

Delivery in 1 day   4 revisions included
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Dopo aver appreso nel corso base le nozioni e i principi del neuromarketing, utili ad attrarre il viaggiatore verso la propria struttura, nel corso avanzato prenderemo in esame le schede che sono state riempite per ogni settore. Queste saranno analizzate individualmente per poter individuare i punti di forza, da usare come vantaggio competitivo verso la concorrenza (perché di concorrenza nel turismo ne avrete eccome…).

Il livello avanzato si compone di 4 moduli, dove prima di ognuno sarà fornito del materiale da leggere e dopo sarà fatto un’analisi di persona online o cellulare, a vostra preferenza.

Ogni aspetto trattato riguarderà come impostare la giusta comunicazione, sia essa sui propri siti web, che nella promozione nei social, usando un linguaggio idoneo a suscitare le emozioni del viaggiatore.

Prima l’ultimo modulo inviato conterrà un report individuale sull’attività presa in esame, con considerazioni e possibili approcci.

L’ultimo incontro online discuterà di quanto esaminato a consuntivo di tutte le analisi del percorso.

Il corso si basa sulle strategie comunicative della Programmazione Neuro Linguistica, messe in atto da tutti i brand che vogliono creare un legame emotivo e una fidelizzazione con il cliente.

€160.00
€144.00 -10%
Made in:
Montalcino, Toscana, Italy



Storytelling brand - basic level

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Most business presentations focus on the content and delivery of keynotes. Focusing on this is compelling, sadly sometimes these details are complex and make speeches written on brochures, on websites, not to mention podium speeches, business-focused and sometimes too academic, unnerving.

Those who read or listen want something fun, engaging, while integrating content, texts based on the principles of storytelling, the most requested skill in the business world today.

Where do the most compelling strategic presentations typical of great speakers come from?

The push for both effective storytelling and brevity strikes many as a significant challenge.

How can you tell the story of who a company is, why he does what he does and why he is better than the competition? How do you tell the story behind the idea without being trivial?

We are all "storytellers". We don't call ourselves that, but that's what we do every day. Although we have been sharing stories for thousands of years, the skills we needed to be successful in the industrial age were very different from those required today. The ability to sell our ideas in the form of stories is more important than ever. Ideas are the currency of the twenty-first century. In the information age, in the knowledge economy, you must be as valuable as your ideas. History is the means through which we transfer these ideas and your ability to package them with emotions, context and relevance is the only skill that will make you more valuable in the time to come.

Storytelling is the art of framing an idea as a narrative to inform, enlighten and inspire.

This short course presents the strategies of some of the greatest brand storytellers of our time and will analyze their strategies, to understand, beyond their business idea, the potential derived from their ability to tell a transformative story. The ideas that take hold are shrouded in history.

The art of storytelling to inspire, motivate and ultimately persuade others to take the desired course of action is learned with technique and most of the great storytellers have struggled in their lives and transformed their adversities. in victories. Struggle is a part of nature, which is why we find stories of adversity almost impossible to ignore. Inspiring leaders often speak in the story of adversity to create an emotional bond with their audience. Embrace your story because it is the stuff from which legends are made and legacies are left.

 

Storytelling is not something we do. Storytelling is who we are.

€80.00
€72.00 -10%
€68.00 -15% with more orders
Made in:
Montalcino, Toscana, Italy