The Blog of Professionals

Drawing up of articles and news published by professionals.



MARKETING AND PRIVACY: THE CONSENT "FORCED" FOR PROMOTIONAL PURPOSES Give its consent to the processing of personal data is now mandatory when building online forms to finalize a purchase or request for services. Often, however, it is required also authorize the processing of data for commercial an...

SEO vs SEM: Who Wins? SEO and SEM include all those digital marketing activities aimed at giving greater visibility to a website and consequently increasing company turnover. But let's be clear. SEM and SEO are not synonymous, as some might think. SEO (Search Engine Optimization) includes a set of t...