The Web Designer mainly deals with the design and creation of products for the web, the realization of information architectures up to the control of the finished product, taking into account the principles of usability and accessibility.

The professional figure of the web designer manages editorial activities for websites including research and information gathering and often collaborates with editorial staff to determine the content that motivates users to access the site.

The Web Designer finds employment in agencies specialized in the creation of websites, under the supervision of the Multimedia Designer and in multidisciplinary teams composed of Programmers and Charts. The placement within the company is different depending on the structure and size of the same: usually web design works with the multimedia designer in a team composed of a programmer and a developer.

Web design can also operate in publishing companies such as publishing houses or micro-publishing companies, which diversify the offer to innovative multimedia products based on the target audience and the potential of new information and communication technologies.

Finally, in advertising agencies, companies that advertise on behalf of the classic media or new communication channels (websites, video presentations, product / service demos, etc.). Sometimes, agencies outsource the design and construction of a multimedia product.

The Web Designer generally collaborates with advertising agencies as an external consultant, managing the phases relating to the design and implementation and interacting with the figures within the advertising agency: the Account executive, through the customer and the agency, and Advertising manager, a technician who takes care of the planning and decision making related to the creation of an advertising campaign.

Specialist skills:

apply graphic design techniques using the main application software: for graphics (Adobe Photoshop, Image Ready, Adobe Illustrator, Fireworks, Ginp, Inscape); for web editing and creation of Adobe Illustrator, Fireworks, Ginp, Inscape pages; for web editing and creation of Html pages (Adobe Dreamweaver, Komposer) and for animation (Flash). use CMS (Content Management System) and web programming languages ??apply web space organization techniques apply interface ergonomics models apply usability, accessibility and information architecture principles apply verification techniques of site communication effectiveness

The main knowledge that the Web Designer must have is, usability, accessibility and architecture of web graphic and multimedia information web design languages ??(xml, xhtml, css, etc.) and web programming (java script, php, etc.) Multimedia communication English technical language

But also elements of 3D hardware and software architecture, multimedia elements, audio and video elements of art history, semiotic elements

elements of spatial geometry and operative elements of marketing notions on color and on the science of vision notions on the means and methods of vision

Since there are no specific rules or laws governing the profession, qualifications, qualifications, enrollment in professional registers or minimum periods of compulsory professional practice are not required. As for other profiles working for the web, there is no standard training path for the Web Designer.


Cinema and media (LM-65) Informatica (LM-18) Communication, ICT and media (LM-59)

A strong investment in the field for learning languages ??and tools must be added to basic university training.