The Marketing Analyst is responsible for the analysis and market research within a company.
Plays the major role, in addition to other duties that usually takes place, to gather accurate and timely information on trends in consumption and requests for new types of merchandise and its technical skills are generally used for the design, construction , the design, the realization, the sale of products and services and to define the most appropriate communication strategies. Usually in under-structured companies the market analyst can work through occasional works and usually in generic form for all business lines, as opposed to the role it can play in a medium to large enterprise. The market analysis is carried out correctly to a correct and continuous monitoring since the market is never revealed a static reality: this activity is to be considered a non-static reality and is an activity to be considered of primary importance as well as a base of operations for absolute all strategic business / commercial enterprise. The market analyst is a popular profession by companies and by larger companies that need a figure able to disentangle the trends and targets, and that is an expert in market research analyst. The practitioner also mainly deals with the collection of statistical data on the evolution of market areas as well as new types of promotion used in these areas, new products placed on the market by competitors, the characteristics of advertising in 'area of ??interest, consumer groups and changes in the demand and consumption as well as potential new market segments. The market analyst contacts mainly with those involved in the purchasing and marketing and interacts with the coordinators of the acquired as store managers and the head of merchandising. Usually, the basis that the professional performs is the study of buying behavior of customers and the definition of a map of preferences: the customer, in fact, does not simply choose between different product alternatives but also seeks to also examine the different types of distribution that enable it to physically make purchases. Once that has been defined description of the preferences where they will be given the homogeneous groups of customers to match an ideal distribution formula, the market analyst should be able to build a map of perceptions in order to be able to analyze the real positioning in the mind the customer and the protagonists usually established within a relevant competitive environment. The aim of his research is the identification of any supply gaps to be filled with new products and measure the degree of competitive intensity between different forms of distribution in order to take possible initiatives for strengthening or strategic review.
The market analyst is required to perform this profession, which has some basic requirements such as knowledge of the markets and the ways to address them, a great aptitude for teamwork, insight and ability to predict various movements and have the capacity to carry out strategic planning. The market analyst takes care of the business processes, the enterprise chosen verification and, for this reason, it is necessary to have a proper profession. To become a market analyst is necessary for the candidate to undertake a university career, earning a degree in disciplines such as statistics, economics, computer science and engineering. It is also advisable to take a course can provide necessary skills for the detection and management of data: there are many courses of preparation to the market analyst profession that are offered to both private vocational training schools by some universities. The knowledge that a market analyst must possess are usually a wide economic and commercial culture, statistical concepts and perfect knowledge of detection and data management techniques together with specific targeted computer skills use of databases and knowledge of English technical language both written and oral. The training is also an integral part of the professional analyst work: it is necessary, in fact, that the candidate is ongoing update on marketing techniques and the latest technologies related to their field of research.
Typically, this work is done either as an employee or as an external consultant, after having gained the necessary experience within a company, which performs these analyzes such as KPMG, Accenture, Deloitte, etc. In large companies, however, the financial analyst's work is done by the staff offices, the leadership, which has within it people dedicated specifically to these materials. Usually the financial analyst has a fairly critical role and a great business visibility. Regarding remuneration, the market analyst's gain varies depending of classification and seniority: if the analyst is placed in the company as a figure subject / collar, the salary will be around twenty-five / thirty thousand euro gross per annum; if, instead, is a head of the technical team, it will be considered a framework and may be paid an annual salary of forty-fifty thousand euro gross, which could be supplemented by any incentives.